FOX Factory (FOXF) Upfitter Business was a lousy investment.

 

First, I own no stock in FOXF. I was a paid consultant by the company FOX hired to research the new lifted truck market before their 2017 partial acquisition of the truck upfitter Tuscany. They should have consulted with me before they acquired the Kinderhook upfitter company package purchase for $312M. Being a lifted upfitter for new trucks and having a bailment program with the manufacturers, they are shipped new trucks from the factory to install their packages. It is a fantastic privately owned business but horrible as a publicly traded company segment. The business ebbs and flows with the new lifted truck market. There are still privately held "branded" new lifted truck upfitter companies, i.e., Waldoch, American Luxury Coach, or Sherrod. A previous conversation with the owner of a branded truck upfitter company told me, "We adjust to conditions; if things are cranking, we are running at 100 percent; if things slow down, we may close a building and consolidate our operation until it picks up again." The one thing publicly traded companies are always searching for is revenue growth. FOX will not have this with their truck upfitter division.

The glaring problem with the branded new lifted truck business is that you cannot control your business. Instead, the truck manufacturers control your business. For this very reason, FOX's truck upfitter division is in trouble, and why I would've never recommended them do the package buy from Kinderhook. Not to mention the grossly overpriced they paid for it, $312M with over $100M in "goodwill"! I can't help but laugh and shake my head. After Kinderhook purchased SCA Performance, Rocky Mountain Truckworks, and Rocky Ridge, which they got Rocky Ridge in a fireside sale because they were going under, I had a conversation with the owner of a privately owned new truck upfitter company who told me that before the Kinderhook purchases, his business was worth $15-$20M and that was all the money! In a previous conversation with one of FOX's Business Development employees, someone told me that FOX requires a formal proposal and a committee to evaluate and analyze spending $25K on something. From what I heard, the Kinderhook deal came from the finance division. IMO, they just looked at the numbers part of the business without factoring in all the elements of the company. As a result, I'm anticipating severe buyer remorse will be happening very soon.

Ford, RAM, and GM all control the branded upfitter business. Therefore, you depend on them sending you truck chassis, and you receive what they want. Consequently, you must conform to whatever the OEMs require for a bailment program. Before I continue, I have yet to learn of or indication that the OEMs collude in controlling the chassis bailment programs for the branded upfitters. So, after over a decade in the marketplace, why aren't the OEMs providing more chassis for branded upfitters? It all comes down to money, precisely market share revenue. The truck OEMs want to avoid another playing field, the new lifted truck market, to compete on. That's an added expense they don't need or want to deal with. Pre-Covid Ford sold 900K trucks yearly at an estimated $14K profit per truck*, representing $12.6B in yearly profit. With the tremendous profit potential of new truck sales, any slight movement up or down in market share means 100's millions to them. They will appease branded upfitters with just enough to keep the lights on and have a good family business. The notion that any new branded upfitter can ramp up and scale their business to do large new truck numbers will never happen. Again, the OEMs will not let it happen! Anything that has the potential to disrupt their truck market share will be cut off, and it's because they sell so many stock trucks that they don't need to do business with any lifted truck upfitter.

You have the issue with OEMs being in control. Let's now talk about the dealers.

Here's where I empathize with FOX; since the SCA group acquisition, we've had the COVID mess, which created an anomaly with the new truck market. First, because of the scarcity of new truck inventory, dealers called all companies with bailment programs to get new trucks. Then, not caring what upfit package they got, sending me some new trucks to sell was the focus for dealers! With trucks flying off to dealer lots and selling out of their bailment vehicles, I'm sure FOX thought they made a favorable investment decision. However, FOX is about to get a reality check as the long-standing problems with the new lifted truck market come to light.

New lifted trucks have been in the marketplace for over a decade, so dealers know the branded lifted truck upfit companies. Therefore, the first significant problem with the new lifted truck market is the lack of consumer awareness—the problem with trying to solve that it's cost prohibitive for an upfit company. The second significant problem that FOX will be feeling very shortly, if they haven't yet, is the stalling demand by dealers for their products. This hurdle validates why a new lifted truck upfitter business is not a good investment for a publicly traded company. Furthermore, it is a huge red flag for the additional growth potential of the business. Without dealers ordering your products, you're in trouble. To the credit of the remaining privately owned new truck upfit companies, American Luxury Coach, Sherrod, and Waldoch, they know the slog it is to constantly beat on dealers' doors to sell your product. The dealers' resistance is due to their problem with new lifted trucks, which is the turn time. Sure, the dealer can make additional profit with them; however, they sit on their lot, and the costs add up for having a modified vehicle over a stock one, which they can sell all day.

Furthermore, you can only sell to new dealers, so you only have X number of dealers in the pipeline to contact. Finally, you need more dealers to sell your product to when you've gone through them, so you end up with a core group of stocking dealers. Your sales team beats the phones daily to get dealers to stock your product. If a dealer orders, and the vehicles don't turn quick enough, they don't reorder. I refer to constantly chasing dealers' orders as the "revolving dealer door." When that door stops, the stall happens, and the grinding starts to get sales from dealers.

*Al Root, "Ford's Profit Warning Shows the Truck Business Is Strong. EVs Could Make It Better." accessed May 16, 2023, https://www.barrons.com/articles/ford-stock-profit-warning-ev-51663709443

2019 Ford F150 Lifted Trucks

2019 Ford F150 Lifted Truck Products

These are some of the 2019 Ford F150 lifted truck products that are available for consumers to purchase.  Shop for YOUR new lifted 2019 Ford F150 at the exclusive online vehicle marketplace for new lifted trucks, NewLiftedTrucks.com.

2019 Ford F150 lifted Tuscany FTX

STANDARD EXTERIOR FEATURES

20" Tuscany Exclusive Chrome Wheels

BFGoodrich All-Terrain 325/60R20 Tires

6" Suspension Lift by Tuscany

Heavy Duty Tuscany Performance Tuned Shocks

Speedometer Recalibrated by Tuscany

Front End Alignment

Tire Sensors Recalibrated

5" Stainless Steel Oval Step Bar Ford Factory Style

FTX Logos on 5" Stainless Steel Oval Step Bar Pads

Quiet Tone Performance Exhaust w/ Dual SST Tips

Painted Custom Fender Flares

Painted Front Fender Vents

Painted Custom Cladding with Chrome FTX Badging

Painted Custom Front Bumper with Integrated LED Light Bar and FTX Fascia (LED Lights for Off Road Use Only)

Billet Front Bumper Insert

Chrome Tow Hooks

Replacement Custom Grille with Custom Paint

Billet Grille Insert

Replacement Custom Headlight Surround with Custom Paint

Dual Intake Ram Air FTX Hood (Full Replacement)

Painted Custom Rear Bumper Cladding

Painted Tonneau Cover with Carpet Liner

FTX Exterior Badging

Tuscany Exterior Badging

INTERIOR FEATURES

Factory Leather Seats w/ FTX Embroidery in Headrest

Deep Tinted Windows (50 states)

FTX Logo Carpeted Floor Mats

FTX Door Panel Logos

3 Year / 36,000 Mile Warranty

OPTIONAL EQUIPMENT

KM2 Mud Terrain Tires

BedRug Liner

Lower Sport Paint

Black Out Option:

Swap: Chrome Wheels, Billet Grille, and Bumper Inserts, Exhaust Tips, Nerf Bars, Door Cladding Trim Strips, FTX Logo’s & Tow Hooks to BLACK

Paint: Ford Ovals & F150 Badges Black

2019 Ford F150 Lifted Tuscany Tonka Truck

STANDARD EXTERIOR FEATURES

Tonka Black 20" Tuscany “OFF ROAD” Wheels

BFGoodrich All-Terrain 325/60R20 Tires

6" Suspension Lift by Tuscany

Heavy Duty Tuscany Performance Tuned Shocks with Black Boots

Speedometer Recalibrated by Tuscany

Front End Alignment

Tire Sensors Recalibrated

Black Powder Coated 5" Oval Nerf Bars (Ford Factory Style)

Tonka Logos on Step Bar Pads

Quiet Tone Performance Dual Exhaust with Black Powder Coated Tips

Painted Custom Fender Flares

Painted Functional Front Fender Vents with Tonka Logo

Painted Custom Cladding with Tonka Badging

Painted Custom Front Bumper with Integrated LED Bar and Tonka Fascia (LED Lights for Off Road Use Only)

Painted Custom Tonka Tailgate Cladding with Embossed Tonka Logo

Painted Custom Rear Bumper Cladding

Painted Tonneau Cover with Carpet Liner

3-Bar Painted Replacement Grille with Custom Paint

Dual Intake Ram Air Tonka Hood (Full Replacement)

Black Billet Grille Insert

Black Billet Bumper Insert

Black Tow Hooks

Black Door Handle Covers

Painted Mirror Caps

Tonka Exterior Badging

STANDARD INTERIOR FEATURES

Factory Leather Seats w/ Tonka

Embroidery in Headrest

Deep Tinted Windows (50 states)

Tonka Logo Carpeted Floor Mats

3 Year / 36,000 Mile Warranty

OPTIONAL EQUIPMENT

KM2 Mud Terrain Tires (Upgrade)

Bed Rug-Bed Liner

2019 Ford F150 Lifted Tuscany Black OPS

STANDARD EXTERIOR FEATURES

20" BF Goodrich 325 All-Terrain Black Wall Tires

Stealth Black 20" Tuscany "BLACK OPS" Wheels

6" Suspension lift by Tuscany

Heavy Duty Performance Shocks w/ Black Boots

Front End Alignment

Tire Sensors Recalibrated

Speedometer Recalibration by Tuscany

Painted Black Factor Badging (No Exterior Chrome)

Painted Black Ford Ovals

Painted Black Fender Flares

Full Replacement Grille

Painted Black Grille

Painted Black Dual Ram Air Hood (Full Replacement)

Painted Black Tonneau Cover w/ Carpet Liner

Black Powder Coated Bull Bar w/ LED Light Bar (LED Lights for Off Road Use Only)

Black Powder Coated 5" Oval Step Bars (Ford Factory Style)

Black Powder Coated Dual Tip Performance Exhaust

"BLACK OPS by TUSCANY" Exterior Badging

STANDARD INTERIOR FEATURES

Factory Leather Seats with "Black Ops" Embroidered Patches in Headsets, American Flag Patches in Seats

Deep Tinted Windows

3 Year / 36,000 Mile Warranty

WOUNDED VETERANS DONATION

Tuscany will make a Donation to Wounded Veterans Organizations for Every Black Ops Truck Sold

OPTIONAL EQUIPMENT

KM2 Mud Terrain Tires (Upgrade)

Bed Rug-Bed Liner

2019 Ford F150 Lifted Tuscany Shelby

STANDARDS & OPTIONS

PERFORMANCE

– Shelby Engineered 755HP Supercharger (Optional)

– Open Air Performance Intake w/ High Flow Filter

– Blower & Intake Manifold Powder Coated Ford Racing Blue

– Oversized Carbon Fiber Air Intake Tube

– Performance Aluminum Heat Exchanger

– Upgraded Billet Throttle Body

– Upgraded High-Performance Fuel Injectors

– SHELBY Tuned BORLA Performance Exhaust

– Black Ceramic Dual Exhaust Tips

– Dual Intake “RAM AIR” SHELBY Super Snake Hood

– Front Fender Vents for Engine Cooling

– Rear Performance Traction Bars

CHASSIS

– 2018 F-150 Super Crew 5.0L

– Fully Loaded Lariat Luxury (502A package)

EXTERIOR

– 20” SHELBY Engraved Alloy Wheels

– BFG All-Terrain KO2 35/12.50R20 Tires

– BDS Suspension by SHELBY

– Exclusive Fox Shock System*

– SHELBY Speedo & Tire Sensor Recalibration

– Black Powder Coated SHELBY Step Bars

– Painted Fender Flares, Vents, & Custom Front Bumper

– SHELBY Rocker Panel Graphics & Full Body Rally Stripes

– Honeycomb Racing Grille w/ SHELBY Snake Insert

– SHELBY Lettering on Hood, Tailgate, & Bed

– Supercharged Logo on Hood Air Intakes

– Painted Custom Rear Bumper Cladding

– Painted Tonneau Cover w/ SHELBY Bed Rug Liner

– Shelby Registry Engine Plaque

INTERIOR

– SHELBY CSM Serial Number Dash Plaque

– SHELBY Snake Badged Console Lid

– SHELBY Two-Tone Leather Recovers w/ SHELBY Snake

– Carbon Fiber Interior Package

– SHELBY Snake Embroidered Headrests

– SHELBY Floor Mats

– Deep Tinted Windows

– 3 Year / 36,000 Mile Warranty

*Exclusive Shelby Engineered FOX Shock System Includes:

Raptor Style FOX Shocks – all 4 wheels

Front & Rear 2.5” Aluminum Reservoir Shocks

Top of the Line Internal Bypass Technology

Adjustable Dual Speed Controls

2019 Ford F150 Lifted Rocky Ridge Mad Rock

PERFORMANCE ADDITIONS

6″ BDS Coil-Over Suspension System

Fox Race Series 2.5″ Coil-Over Reservoir Shocks

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front and Rear Steel Cross-Members

Heavy Duty Steering Knuckles

Differential Relocation

Heavy Duty Front Skid Plates

Replacement Cast Rear Block

22″ Black Off-Road Wheels (Exchange)

35″ Nitto Trail Grappler Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Hypertech System Calibration

Road Force Balancing

EXTERIOR FEATURES

Painted Mad Rock Front Grumper with Red Accents

Painted Mad Rock Steel Fender Flares

10,000 lb Synthetic Rope Winch

Aluminum Fairlead

Wireless Winch Remote

Race Red Shackles (2)

Painted Vengeance Rear Bumper

Rigid Radiance Cube Lights (8)

Predator Pro Side Steps

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

PREMIUM OPTIONS & UPGRADES

Mad Rock Vicowl (painted)

Leather Seating

Matte Carbon Fiber Interior Trim

Spray-In Bedliner

Gradient (Fade) Paint

Power Side Steps

Bedrug Liner

Swingcase Toolbox (set)

Ultraflex Bedcover

WARRANTY & MAINTENANCE

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

2019 Ford F150 Lifted Rocky Ridge K2

PERFORMANCE ADDITIONS

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear Steel Cross-Members

Heavy Duty Steering Knuckles

Differential Relocation

Heavy Duty Front Skid Plates

Replacement Cast Rear Block

20″ Black Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Color-Keyed Pocketed Fender Flares

AdvantEdge Aluminum 5 1/2″ Side Steps

Rolled Steel Bull Bar

20″ LED Off-Road Light

304 Stainless Steel Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

K2 Door Emblems

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

WARRANTY

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS

Illuminated Rocky Ridge Grille

Leather Seating with Rocky Ridge Logo Headrests

Spray-In Bedliner

Gradient (Fade) Paint

Amp Power Steps

Coated Bumpers and Grille

Bedrug Liner

Swing Case Toolbox (set)

Ultra Flex Bedcover

22″ Wheels (upgrade)

Fox Coil-Over Suspension Upgrade

2019 Ford F150 Lifted Rocky Ridge Alpine

4-INCH ROCKY RIDGE SUSPENSION LIFT KIT

4″ Rocky Ridge Performance Lift Kit

Rocky Ridge Stage II Front Coil-Over Shocks

RR 3.0 Brushed Aluminum Rear Shock

E-Coated Front and Rear Cross-Members

Compression Struts

Brake-Line Relocation Bracket

Add-a-Leaf Rear Spring

20″ Off-Road Wheels Black or Chrome

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Hypertech System Calibration

Road Force Balancing

EXTERIOR ADDITIONS

Amp Power Side Steps

304 Stainless Dual Exhaust

Flowmaster Super 40 Muffler

Black Ceramic Exhaust Tip

Front Door Emblems

Tailgate Emblem

Rocky Ridge Windshield Banner

MAINTENANCE & WARRANTY

3 years/36,000 Mile Warranty on all

Rocky Ridge Components

PREMIUM OPTIONS

Illuminated Rocky Ridge Grille

Leather Seating

Gradient (fade) Paint

Spray-in Bedliner

Coated OEM Bumpers and Grille

Bull Bar with 20″ LED

Bedrug Liner

Swing Case Toolbox (set)

Ultraflex Bedcover

2.6L Supercharger

22″ Wheels (Upgrade)

2019 Ford F150 Lifted Rocky Ridge Altitude

PERFORMANCE ADDITIONS

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear Steel Cross-Members

Heavy Duty Steering Knuckles

Differential Relocation

Heavy Duty Front Skid Plates

Replacement Cast Rear Block

20″ Black Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Color-Keyed Pocketed Fender Flares

Ultra Flex Bedcover

AdvantEDGE Aluminum 5 1/2″ Side Steps

304 Stainless Steel Dual Exhaust

Flowmaster Super 40 Muffler

Stainless Steel Exhaust Tips

Chrome Altitude Door Emblems

Chrome Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

MAINTENANCE & WARRANTY

3 year/36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS

22″ Wheels (Upgrade)

Illuminated Rocky Ridge Grille

Leader Seating with Rocky Ridge Logos

Spray-In Bedliner

Gradient (Fade) Paint

Amp Power Steps

Coated Bumpers and Grille

Bull Bar with LED Lights

Bedrug Liner

Swing Case Toolbox (set)

2.6L Supercharger

Fox Coil-Over Suspension Upgrade

2019 Ford F150 Lifted Rocky Ridge Stealth

6-INCH ROCKY RIDGE SUSPENSION LIFT KIT

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear Steel Cross-Members

Heavy Duty Steering Knuckles

Differential Relocation

Heavy Duty Front Skid Plates

Replacement Cast Rear Block

20″ Black Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Full Armour Pre-Runner Front Bumper

20″ LED Off-Road Light

Full Armour Rear Bumper

LED Reverse Lights

Front and Rear D-Rings

Rolled Steel Headache Rack

50″ LED Off-Road Light

Rear Facing LED Bed Lights

Stealth Coated Grille

Stealth Coated Body Formed Fender Flares

Predator Pro Side Steps

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

Stealth Door Emblems

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

WARRANTY

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS

Power Side Step Upgrade

Leather Seating with Logo Headrests

Matte Finished Exterior

Custom Fade Painted Exterior

Stealth Coated Exterior

Spray-In Bedliner

22″ Wheel/Nitto Ridge Grappler Upgrade

2019 Ford F150 Lifted Rocky Ridge Stealth 2.0

PERFORMANCE ADDITIONS

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear Steel Cross-Members

Heavy Duty Steering Knuckles

Differential Relocation

Heavy Duty Front Skid Plates

Replacement Cast Rear Block

20″ Black Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR FEATURES

Painted Vengeance Low Profile Front Bumper

20″ Rigid Radiance Light Bar

(8) Rigid Radiance Cube Lights

Painted Vengeance Low Profile Rear Bumper

Predator Pro Side Steps

Painted Pocketed Fender Flares

Painted Sport Fender Vents

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

Rocky Ridge Windshield Banner

Stealth Door Emblems

Rocky Ridge Tailgate Emblem

MAINTENANCE AND WARRANTY

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

ADDITIONAL OPTIONS

Leather Seating with Rocky Ridge Logo Headrests

Spray-In Bedliner

Gradient (Fade) Paint

Ultraflex Bedcover

Bedrug Liner

Swing Case Toolbox Set

22″ Wheels (upgrade)

Fox Coil-Over Suspension Upgrade

2019 Ford F150 Lifted SCA Performance Black Widow

Standard F-150 Black Widow Features

SCA 6 Inch Suspension Lift System

35 Inch BF Goodrich AT KO2 Tires

20 Inch Black Widow Wheels

SCA Logo Red Brake Caliper Covers

SCA Speedometer Calibration

Stainless Steel Dual Performance Exhaust with Black Tips

Black 5 Inch Oval Wheel-To-Wheel Side Steps

SCA Bolt-On Style Fender Flares

SCA F-150 Hood Scoop

Painted Factory Front Grill

Premium Quality Black Widow Exterior Badging

SCA Performance Windshield Snipe

Black Widow LED “Puddle” Projector Lights

Black Widow Speedometer Gauges

Black Widow Custom Stitched Headrests

Painted Interior Trim

Tinted Front Windows

Optional Equipment Upgrades

Spray-In Bedliner

Black Fender Flare Bolts

4 Inch Suspension Lift System

Full Matte Paint Scheme

Fade Paint Scheme

“Hi-Hat” Paint Scheme

Upper Two-Tone Paint Scheme

Black Widow Floor Mats

High-Clearance Front Bumper

 w/ Rigid Industries LED Lighting

Bumper Center Light Bar Cover (Virginia Only)

Color-Matched Bumper Inserts

22 Inch Wheel and Tire Upgrade

Leather Seat Covers

Custom Seat Cover Stitching

Power Running Boards

2019 Ford F150 SCA Performance Apex

Standard Ford F-150 Apex Features

SCA 6 Inch Suspension Lift System

35 Inch BF Goodrich AT KO2 Tires

20 Inch SCA Wheels

SCA Speedometer Calibration

Stainless Steel Dual Performance Exhaust

SCA Bolt-On Style Fender Flares

5 Inch Oval Wheel-To-Wheel Side Steps

Premium Quality Apex Exterior Badging

SCA Performance Windshield Snipe

Optional Equipment Upgrades

4 Inch Suspension Lift System

Full Matte Paint Scheme

Fade Paint Scheme

“Hi-Hat” Paint Scheme

Upper Two-Tone Paint Scheme

22 Inch Wheel and Tire Upgrade

Leather Seat Covers

Custom Seat Cover Stitching

Power Running Boards

Spray-In Bedliner

Black Fender Flare Bolts

2019 Chevy Silverado Lifted Trucks

2019 Chevy Silverado Lifted Truck Products

These are some of the 2019 Chevy Silverado lifted truck products that are available for consumers to purchase.  Shop for YOUR new lifted 2019 Chevy Silverado at the exclusive online vehicle marketplace for new lifted trucks, NewLiftedTrucks.com.

2019 Chevy Silverado SCA Performance Black Widow Lifted Truck

Standard 2019 Chevy 1500 Black Widow Features

SCA 6 Inch Suspension Lift System
35 Inch BF Goodrich AT KO2 Tires
20 Inch Black Widow Wheels
SCA Logo Red Brake Caliper Covers
SCA Speedometer Calibration
Performance Exhaust Upgrade with Black Tips
Black 5 Inch Oval Wheel-To-Wheel Side Steps
SCA Bolt-On Style Fender Flares
SCA Chevy Hood Vents
Premium Quality Black Widow Exterior Badging
SCA Performance Windshield Snipe
Black Widow LED “Puddle” Projector Lights
Red LED Interior Lighting
Black Widow Speedometer Gauges
Black Widow Custom Stitched Headrests
Painted Interior Trim
Tinted Front Windows
Meets FMVSS Standards
3-Year / 36,000-Mile Warranty

Optional Equipment Upgrades

22 Inch Wheel and Tire Upgrade
Leather Seat Covers
Custom Seat Cover Stitching
Rock Lights
Black Fender Flare Bolts
Full Matte Paint Scheme
Fade Paint Scheme
“Hi-Hat” Paint Scheme
Upper Two-Tone Paint Scheme

2019 Chevy Silverado SCA Performance Apex Lifted Truck

Standard 2019 Chevy Silverado 1500 Apex Features

SCA 6 Inch Suspension Lift System

35 Inch BF Goodrich AT KO2 Tires

20 Inch SCA Wheels

SCA Speedometer Calibration

Oversized Exhaust Tip

Bolt-On Style Fender Flares

5 Inch Oval Wheel-To-Wheel Side Steps

Premium Quality Apex Exterior Badging

SCA Performance Windshield Snipe

Optional Equipment Upgrades

Spray-In Bedliner

Black Fender Flare Bolts

4 Inch Suspension Lift System

Full Matte Paint Scheme

Fade Paint Scheme

“Hi-Hat” Paint Scheme

Upper Two-Tone Paint Scheme

Painted Interior Trim

Tinted Front Windows

High-Clearance Front Bumper

 w/ Rigid Industries LED Lighting

Bumper Center Light Bar Cover (Virginia Only)

Color-Matched Bumper

22 Inch Wheel and Tire Upgrade

Leather Seat Covers

Custom Seat Cover Stitching

Power Running Boards

SCA Speedometer Gauges

Machined Face Matte Black

Stainless Tips Black Tips

2019 Chevy Silverado Rocky Ridge Mad Rock Lifted Truck

PERFORMANCE ADDITIONS

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear High Clearance Cross-Members

Sway Bar Drop Brackets

Heavy Duty Steering Knuckles

Differential Relocation Bracket

Billet Aluminum Driveshaft Spacer

Heavy Duty Front Skid Plates

Solid State Replacement Rear Block

22″ Black Off-Road Wheels (Exchange)

35″ Nitto Trail Grappler Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Painted Mad Rock Grumper with Red Accents

Painted Mad Rock Fender Flares

10,000lb Synthetic Rope Winch

Wireless Winch Remote

Aluminum Fairlead

Race Red Shackles

Painted Vengeance Rear Bumper

Rigid Radiance Cube Lights (8)

Predator Pro Side Steps

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

Race Red Front Bow Tie

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

WARRANTY & MAINTENANCE

3 years/36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS & UPGRADES

Power Side Step Upgrade

Leather Seating with Logo Headrests

Matte Finished Exterior

Custom Fade Painted Exterior

Spray-In Bedliner

Ultraflex Bed Cover

2019 Chevy Silverado Rocky Ridge Altitude Lifted Truck

PERFORMANCE ADDITIONS

6″ BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear High Clearance Cross-Members

Sway Bar Drop Brackets

Heavy Duty Steering Knuckles

Differential Relocation Bracket

Billet Aluminum Driveshaft Spacer

Heavy Duty Front Skid Plates

Solid State Replacement Rear Block

20″ Chrome Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Painted Body Formed Fender Flares

Stainless Steel Side Steps

Ultra Flex Bed Cover

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Stainless Steel Exhaust Tips

Altitude Door Emblems

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

WARRANTY & MAINTENANCE

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS

Power Slide Step Upgrade

Leather Seating with Logo Headrests

Matte Finished Exterior

Custom Fade Painted Exterior

Spray-in Bedliner

Stealth Coated Bumpers and Grille

Rolled Steel Bull Bar w/20″ LED

22″ Wheel/Nitto Ridge Grappler Upgrade

2019 Chevy Silverado Rocky Ridge Stealth Lifted Truck

PERFORMANCE ADDITIONS

6-Inch BDS Suspension System

Fox 2.0 IFP Performance Rear Shocks

High Clearance IFS Design

Front Strut Tower Extensions

Front and Rear High Clearance Cross-Members

Sway Bar Drop Brackets

Heavy Duty Steering Knuckles

Differential Relocation Bracket

Billet Aluminum Driveshaft Spacer

Heavy Duty Front Skid Plates

Solid State Replacement Rear Block

20″ Black Off-Road Wheels (Exchange)

35″ Mickey Thompson ATZ P3 Tires (Exchange)

Rocky Ridge Caliper Covers

Four Wheel Alignment

Road Force Balancing

Hypertech System Calibration

EXTERIOR ADDITIONS

Full Armour Pre-Runner Front Bumper

20″ LED Off-Road Light

Full Armour Rear Bumper

LED Reverse Lights

Front and Rear D-Rings

Rolled Steel Headache Rack

50″ LED Off-Road Light

Rear Facing LED Bed Lights

Stealth Coated Grille

Stealth Coated Body Formed Fender Flares

Predator Pro Side Steps

304 Stainless Side Exit Dual Exhaust

Rocky Ridge Performance Muffler

Black Ceramic Exhaust Tips

Stealth Door Emblems

Rocky Ridge Tailgate Emblem

Rocky Ridge Windshield Banner

WARRANTY & MAINTENANCE

3 year/ 36,000 Mile Warranty on all Rocky Ridge Components

PREMIUM OPTIONS

Power Side Step Upgrade

Leather Seating With Logo Headrests

Matte Finished Exterior

Custom Fade Painted Exterior

Stealth Coated Exterior

Spray-in Bedliner

22″ Wheel/Nitto Ridge Grappler Upgrade

2019 Chevy Silverado Tuscany Badlander Lifted Truck

STANDARD EXTERIOR PACKAGE FEATURES

20″ Tuscany Custom Black & Milled Wheels (Exchange)

325 BFG KO2 All Terrain Tires (Exchange)

Tuscany Custom Red Brake Caliper Covers

BDS System w/ Rear Fox 2.0 Shocks

Tuscany Exclusive Red Front Stability Bars

Suspension Undercoating Protection

Heavy Duty Performance Shocks

Front End Alignment

Speedometer Recalibrated by Tuscany

Tire Sensors Recalibrated

Two Piece Powder Coated Black Mesh Grille

Color Matched Front Bumper Cover w/ LED Light

Induction Style Full Hood Replacement

Tuscany Custom Fender Vents

Active Air Color Matched Front Fender Flare System

XL Power Running Boards with Rock Sliders and Lights

Custom Tuned Stainless Steel Exhaust

Exclusive Dual Merged Satin Black Powder Coated Exhaust Tips

Custom Color Matched Rear Bumper Cover with Badging

Color-Keyed Bow Ties

“Badlander” by Tuscany 3D Badging

Remove Factory Badging

STANDARD INTERIOR

PACKAGE FEATURES

Custom Tuscany Leather Seating Package (RST Chassis Only)

Carbon Fiber Interior Trim Kit

Stainless Steel Badlander Gauge Package

Tuscany Logo Embroidered Floor Mats

Deep Tinted Windows

3 Year / 36,000 Mile Warranty

ADDITIONAL OPTIONS

Premium Front Bumper Replacement

Black Bull Bar w/20″ LED Light Bar

Tonneau Cover

Chrome Wheel Upgrade

BedRug

KM3 Tire Upgrade

2019 Chevy Silverado Tuscany Black OPS Lifted Truck

STANDARD EXTERIOR PACKAGE FEATURES

20″ Tuscany Custom Black Ops Wheels (Exchange)

325 BFG KO2 All Terrain Tires (Exchange)

Tuscany Custom Red Brake Caliper Covers

BDS System w/ Rear Fox 2.0 Shocks

Tuscany Exclusive Red Front Stability Bars

Suspension Undercoating Protection

Heavy Duty Performance Shocks

Front End Alignment

Speedometer Recalibrated by Tuscany

Tire Sensors Recalibrated

Two Piece Powder Coated Black Mesh Grille

Tuscany Premium Front Bumper Replacement with LED bar and 2 LED Cubes

Induction Style Full Hood Replacement

Tuscany Custom Fender Vents

Active Air Color Matched Front Fender Flare System

Black Ops Body Cladding with Badging

Tonneau Cover with Bed Rug

XL Power Running Boards with Rock Sliders and Lights

Custom Tuned Stainless Steel Exhaust

Exclusive dual Merged Satin Black Powder Coated Exhaust Tips

Custom Color Matched Rear Bumper Cover with Badging

Color-Keyed Bow Ties

“Black Ops” by Tuscany 3D Badging

Remove Factory Badging

STANDARD INTERIOR PACKAGE

Limited Edition Number Plate

Tuscany Custom Leather Seating Package (RST Chassis Only)

Black Ops Custom Leather Seats

Flag Patches on Headrest

“Black Ops” Logo Embroidered Floor Mats

Carbon Fiber Interior Trim Kit

Deep Tinted Windows

3 Yr / 36,000 Mile Warranty

ADDITIONAL OPTIONS

LTZ Black Out Package

KM3 Tire Upgrade

2019 Chevy Silverado Tuscany XTR Lifted Truck

STANDARD EXTERIOR PACKAGE FEATURES

20″ Fuel Custom Wheels (Exchange)

BFG KO2 All Terrain Tires (Exchange)

Tuscany Custom Red Brake Caliper Covers

BDS Suspension System 

Exclusive Lateral Stability Bars Integrated with Factory Sway Bar

Rear FOX 2.0 Performance Shocks

Suspension Undercoating Protection

Front End Alignment

Speedometer Recalibrated by Tuscany

Tire Sensors Recalibrated

Color-Keyed Fender Flares

Power XL Running Boards w/ Rock Guards & Running Lights

Color-Keyed Emblems

Custom Tuned Stainless Steel Exhaust System

Dual Exhaust Tips

Remove Factory Badging

Color Matched Tonneau Cover w/ Bed Rug (GMC Chassis Only)

“XTR” Exterior Logos

“XTR” Windshield Header

STANDARD INTERIOR PACKAGE FEATURES

Carbon Fiber Interior Trim Package

Tuscany Stainless Steel Gauges

Custom Tuscany Leather Seating Package (RST Chassis Only)

Tuscany Logo Embroidered Headrests

Tuscany Logo Embroidered Floor Mats

Deep Tinted Windows

3 Year / 36,000 Mile Warranty

ADDITIONAL PACKAGE OPTIONS

KM3 Mud Tire Upgrade

AT4 Exchange Group (Deletes Gauge Package and Bed Rug.)

2019 Chevy Silverado Waldoch Rampage Lifted Truck

STANDARD FEATURES

20" x 9" Off-Road Style WMO962 Black/Silver Aluminum Wheels.

3 Year/ 36,000 mile warranty.

35” Off-road Tires 35x12.50R20: 1500 A/T 2500 or 3500 M/T.

Color-Keyed Pocket Style Fender Flares.

Front End Alignment.

Heavy Duty front Differential Skid plate *1500 only.

Hydraulic Shocks incorporate CAV Technology.

Rampage Insignia on box Side.

Recalibrated Tire Sensor.

Speedometer Recalibrated.

Splined Locking Lug Nuts with Key.

Suspension Lift System; 1500 6" 2500 or 3500 4".

Waldoch Chrome Tailgate Badge.

Waldoch Front Windshield Badge.

OPTIONAL EQUIPMENT

1/2 TON WHEELS AND TIRES

22X9 WXD820 Off Road Aluminum Wheels with Nitto Tires.

Atturo Trail Blade M/T Tires 33x12.50R20.

Mickey Thompson® 33x12.50R20 Baja MTZ Mud Terrain Tires.

Mickey Thompson® Baja MTZ M/T Tires 33X12.50R20.

WAR901 PVD Chrome Wheel Upgrade.

WXD806 Black and Machine Wheel Upgrade- Glossy.

WXD820 All Black Wheel Upgrade.

3/4 AND 1 TON WHEELS AND TIRE

22X9 WXD820 Off Road Aluminum Wheels with Nitto Tires.

Nitto Trail Grappler M/T 295/60r20E Tires.

WAR901 PVD Chrome Wheel Upgrade.

WXD806 Black and Machine Wheel Upgrade- Glossy.

WXD806 Black and Machine Wheel Upgrade- Glossy.

WXD820 All Black Wheel Upgrade.

BLACK OUTLOOK

*** Does not work with Chrome Bumpers.

4” Oval Bull Bar Steel black wrinkle coated w/ 20” LED light bar built-in.

6” Nerf Oval WTW black Side step bars.

Black Exhaust tip.

Black Knight Package Upgrade (includes everything in Black Out Look):

Blackout all Factory non-removable badging.

Hood Protection Low profile UV-protected tri-flex ABS.

Low-profile Smoked Vent Visors 4 windows.

Removal of factory chrome badging.

Stealth Metal Mesh Grill (black) 304-grade stainless steel.

BRIGHT LOOK

4” Oval Bull Bar stainless steel w/ 20” LED light bar built-in.

6” Nerf Oval WTW stainless steel Side step bars.

6” Rocker Panels Stainless Steel.

Door handles 4 piece Chrome.

Hood Protection Low profile UV-protected tri-flex ABS.

Low-profile Smoked Vent Visors 4 windows.

Polish Metal Mesh Grill 304-grade Stainless Steel.

EXTERIOR

Automatic Power Deploying Running Boards w/LED light system.

BedRug™ Ultra Tough Carpet Bed Liner.

Elite Truck Bed Cover.

Truxedo Lo-Pro QT Soft Roll-up Tonneau covers.

Vortex® Spray-On Bed Liner Under Rail.

Waldoch Functional Ram Air Hood Performance design.

INTERIOR

3M™ Window Tint (legal purchased by state purchased in).

Catch-It™ Carpeted Floor Mats in Front and Rear.

K40™ RL360i Built-In Radar Detector.

TV Headrests with Two DVD Players and Headphones.

Waldoch Billet Aluminum Heavy Duty Step Plate.

Waldoch Black Leather w/grey accents and heat.

Waldoch Gauge Cluster Customer design w/Blue lighting.

Waldoch Hydro-graphic Carbon Fiber Trim.

PERFORMANCE PACKAGE

Dual Sport off-road Exhaust.

Edelbrock Super Charger on 5.7L Only.

Fox Shock Upgrade.

K&N Air Intake.

Go New...Go Lifted Hoody

Before & After...Go Lifted

Go New Go Lifted Shirts

Rocky Ridge Phantom, Southern Comfort Black Widow, and Tuscany Black Ops..Three Badass Blacked Out Models!

So, you're considering getting a new lifted truck that's a little on the dark side.  No problem, we're gonna show you three options for those looking for a truck that's not looking to be flashy, however still want to let others know that you prefer to be dark, menacing, or simply badass!  To be fair, these are in alphabetical order.

Rocky Ridge Phantom

From our friends at Gentilini Motors

6" ProComp Suspension Lift Kit

35" All-Terrain Tires

20" Black Off Road Wheels

Black Off-Road Side Steps

Black Dual Exhaust

Blackout Appearance Package

- Front and Rear Bowties (Chevy Only)

- Black Designer Grille

- Black Aeroskin Hood Protector

- Slimline Rain Guards

- Black Bull Bar

- Fender Flares

- Black Magic Bull Bar Lights

Special "Phantom Logos"

All Weather Floormats

Carbon Fiber Interior

3 Year / 36,000 Mile Warranty

View our Rocky Ridge Phantom listings

Southern Comfort Black Widow

From our friends at Burlington Chevy

 Standard Equipment
*Monotone Paint
*6" Lift Kit Suspension
*20" Black Wheels
*Painted Interior Trim to Match Exterior
*35X12.5 Mickey Thompson Tires
*Billet Grille
*Black 4" Bull Bar
*Red Faced Gauges
*Custom Stitched Black Widow Logo
*Headrest Covers
*Black Headlight and Taillight Covers
*Black Widow Exterior Logos and Badging
*Exclusive Hood Scoop with Mesh Vents
*Black 4" Nerf Bars
*Custom Fender Flares
*Dual Exhaust (Black Tips)
*3 Year / 36,000 Mile Warranty

View our Southern Comfort Black Widow listings

Tuscany Black Ops

Standard Package Features

35″ 325 All Terrain Blackwall Tires
Stealth Black 20″ Tuscany “BLACK OPS” Wheels
6″ Suspension Lift by Pro-Comp
Heavy Duty Pro-Comp Performance Shocks with Black Boots
Front-End Alignment
Tire Sensors Recalibrated
Black Powder Coated Billet Grille
Black Powder Coated Wheel-to-Wheel 3-Step Bars
Custom Tuned Stainless Steel Exhaust w/BlackTips
Black Painted Fender Flares
Black Painted Bow Ties
Black Painted Rear Bumper
“Black Ops” Exterior Badging
Removal of Factory Badging
Tuscany “Black Ops” Embroidered Patches in Headrests
Deep Tinted Windows
3-Year / 36,000-Mile Warrant
View our Tuscany Black Ops listings